So this will be a quick rant – but an important one. More and more websites are using geolocational tools to identify where users are originating from, and to give them specific content based upon their location.
This is great. BUT, more often than not they force the user to utilize the local version. Don’t assume that the user only wants a local search. (This may seem obvious … but apparently it isn’t – otherwise I wouldn’t be writing this post). Default to the local option, and give the user the option to change to another location. Who knows, they may be planning ahead.
Whew – glad I got that off my chest 🙂