Is Advertising Moving Too Fast for Consumers?
The advertising industry is in fast pursuit of what many marketers feel is the holy grail of measuring advertising effectiveness; the ability to develop models, target users, and then measure the effectiveness (at a 1:1 level) – across all media channels.
The technological advances the advertising industry is making towards making this a reality is impressive, even by the fast-paced standards of ad tech. But they might be happening too quickly, as consumers are just starting to understand the implications of end-to-end campaign management on their privacy.
As the FTC and others weigh in on this issue, expect it to become a more common topic in the months to come.
Source : AdExchanger