Dynamic web pages are powerful tools that can increase your online conversions. A dynamic page is a web page that changes based upon certain pre-established “rules”. I typically advocate using them for landing and install pages, among other situations. You can grab all sorts of intel from the visitor’s machine (browser type, geographic location, operating…
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Startups face many challenges. Here are some tips to help you avoid the common pitfalls of starting a company. Serve Your Customers Customers are the lifeblood of any business. Serve your customers, and the rest will fall into line easily. Time Is Your Enemy Your cash is running out. Your competition is getting stronger. Your…
As marketers, we need to align our campaigns with the behaviors of our target market. Think incremental tweeks that deliver the desired results, not full blown changes in behavior. Make it easy for the target audience to engage in your campaign!
Zappos’ 10 Core Values are crucial to launching and sustaining any company.
Those that consistently generate buzz – that generate enormous traffic and position themselves centrally in relevant topics – use countless marketing strategies and tools.
One of them is the controversial post.
The recent explosion of web enabled mobile devices has increased the importance of comprehensive RSS Feeds for all of your products available for online purchase. Web enabled mobile devices now allow shoppers to check product pricing from anywhere, including inside brick and mortar locations. Mobile devices such as the IPhone, MyTouch, and other android enabled…
I have long been a proponent of the Free To Paid model of software subscription sales. For those unfamiliar with this model, you offer a free product coupled with value added upgrades available for a reasonable fee (usually charged either monthly or yearly). The Free To Paid models offers the best of both worlds when…