Facebook has recently added a special touch to their advertising …. Fan Endorsements.  As you can see by this ad, Facebook advertising can be tied to the noted likes / dislikes of your Facebook Friends.  In this case, the launch of a Dancing with the Stars online banner ad included a search for my friends who are fans of Dancing with the Stars.  Certainly much more compelling than a plain old banner ad, especially if you trust your Facebook Friends’ taste in entertainment.

Facebook Fans Promote Ads