The Basic Software Launch Checklist
Getting ready to launch your next B to C software product? Make sure that you cover these basic steps prior to launch (courtesy of Digital River).
Getting ready to launch your next B to C software product? Make sure that you cover these basic steps prior to launch (courtesy of Digital River).
Back in June 2009 Wired Magazine had a great article about how the American auto company needs to retool it’s thinking. Rather than owning the entire vertical, Wired suggests that effective auto companies own the production lines and the distribution channels. Accessories and add-ons would be serviced by third parties, who would design based upon…
Smart software execs know better than to put all of their eggs into one basket.
Twitter’s open architecture has allowed Twitter users to have a voice in how Twitter has evolved. One example of this is the “language” Twitter users have created to enhance the functionality of Twitter. When tweeting, it is polite to quote sources of information. Up until recently, users wanting to repost a tweet (known as ReTweeting)…
Online search is a $100 Billion (yes, with a B) industry. Every percentage point is $1 Billion (again, with a B). If Microsoft moves from their current search dominance of %15 to %20 is an extra $5 Billion to the top line.
It seems that everyone is trying to building an online community these days. With advances in technology of the past few years, the process of supporting an online community is easier than ever. But the greatest challenge still lies in building and maintaining the online community.
Geolocational websites are great, but don’t force users to default. Always give them a choice.