Key Steps To Local Search Engine Optimization

Search engine optimization – the fuzzy art of ranking your website at the top of search engine queries –  is the one of the most important elements of online marketing.

I’ve often said that there are three levels of SEO practitioners; those that are novices, those that know enough to be dangerous, and experts.

SEOMOZ has brought together experts in the field of Search Engine Optimization for their thoughts on what works, and what doesn’t with regards to Local Search.

Local Search is fairly self explanatory – it is the ranking of your site for localized search engine queries.  For quite some time I have found Local Search a powerful way to drive traffic to your site, in part due to the “Long Tail” effect where longer, more specific searches drive more relevant, targeted traffic to your website.

http://www.seomoz.org/article/search-ranking-factors