The Basic Software Launch Checklist
Getting ready to launch your next B to C software product? Make sure that you cover these basic steps prior to launch (courtesy of Digital River).
Getting ready to launch your next B to C software product? Make sure that you cover these basic steps prior to launch (courtesy of Digital River).
Back in June 2009 Wired Magazine had a great article about how the American auto company needs to retool it’s thinking. Rather than owning the entire vertical, Wired suggests that effective auto companies own the production lines and the distribution channels. Accessories and add-ons would be serviced by third parties, who would design based upon…
SAP announced Exchange Media, adding another DSP / DMP to an already crowded ad-tech ecosystem. Advertisers are increasingly demanding transparency in their advertising, from where and how ad dollars are spent to the true impact and ROI of those advertising dollars. Adtech providers can either give advertisers what they want or watch as advertisers bring those solutions “in house”….
Your company’s responsibility as a steward of consumer data is greater than ever. Advances in technology have made it extremely easy to access and collect sensitive consumer data from disparate first, second, and third party sources, analyze that data, and then use that data to build sophisticated consumer profiles which could impact how you engage with…
A lot is being made about the recent moves to unwind the FCC privacy rules, which made it difficult for Internet Service Providers (ISPs) to share consumer web and app behavior data without permission. Data collection and sharing comes down to Notice & Choice. Was the consumer aware that you were collecting data, did they…
Geolocational websites are great, but don’t force users to default. Always give them a choice.
Business Hoarding is when you can’t let go of ideas of concepts – even though you know that they aren’t going anywhere. You try to start too many things without doing your due diligence, and your too slow to “cut bait” on those projects which aren’t a right fit – for one reason or another.
I’ve been working on a short litmus test to help entrepreneurs easily figure out whether to keep moving forward with a project, or to cut bait.