The Basic Software Launch Checklist
Getting ready to launch your next B to C software product? Make sure that you cover these basic steps prior to launch (courtesy of Digital River).
Getting ready to launch your next B to C software product? Make sure that you cover these basic steps prior to launch (courtesy of Digital River).
I recently had the pleasure of having dinner with the new defensive coach of our football team. He mentioned that he was just coming off a year long “sabbatical”, as he transitioned from his previous city to ours. I was really curious – what exactly does someone do when they take a year off? Travel?…
Small businesses are often strapped for resources, especially time and money. Fortunately, technology has come to the rescue. Every year new solutions come to market – here’s a list of great tools for small businesses for 2016. Source: Entrepreneur.com
Google I/O recently wrapped up, and here’s a great recap of “what’s new at Google”. Some of my personal favorites include: Google Home: Google’s competitor to Amazon’s Echo. Consumers will find value in the ability to add voice commands to their home “Internet of Things”,Google will find value if Google Home leads directly to increased…
Business Hoarding is when you can’t let go of ideas of concepts – even though you know that they aren’t going anywhere. You try to start too many things without doing your due diligence, and your too slow to “cut bait” on those projects which aren’t a right fit – for one reason or another.
I’ve been working on a short litmus test to help entrepreneurs easily figure out whether to keep moving forward with a project, or to cut bait.
Geolocational websites are great, but don’t force users to default. Always give them a choice.
SAP announced Exchange Media, adding another DSP / DMP to an already crowded ad-tech ecosystem. Advertisers are increasingly demanding transparency in their advertising, from where and how ad dollars are spent to the true impact and ROI of those advertising dollars. Adtech providers can either give advertisers what they want or watch as advertisers bring those solutions “in house”….