The Basic Software Launch Checklist

SAP announced Exchange Media, adding another DSP / DMP to an already crowded ad-tech ecosystem. Advertisers are increasingly demanding transparency in their advertising, from where and how ad dollars are spent to the true impact and ROI of those advertising dollars.  Adtech providers can either give advertisers what they want or watch as advertisers bring those solutions “in house”….

It wasn’t too long ago when all a developer had to do is create an iPhone Application, and they had an instant hit. But according to Wired Magazine, now there are over 100,000 apps in  Apple’s App Store.  With that competition, you really only have three options: Create an app better than the other 99,999…

It’s been a little more than 6 months since news broke that (allegedly) Russian backed online hacktivists targeted US voters across several social networks, including Facebook, Twitter, and Google’s YouTube.  [You can read the comprehensive timeline here, which traces these types of activities back to a Ukrainian election in 2014.]  By current accounts, the total…

I recently had the pleasure of having dinner with the new defensive coach of our football team.  He mentioned that he was just coming off a year long “sabbatical”, as he transitioned from his previous city to ours. I was really curious – what exactly does someone do when they take a year off?  Travel?…

I found this very interesting …. Several years ago it was called a “Super Size”.  Now it is called a “Sharing Size”.    Interesting how marketing changes with public sentiment.