The Basic Software Launch Checklist
Getting ready to launch your next B to C software product? Make sure that you cover these basic steps prior to launch (courtesy of Digital River).
Getting ready to launch your next B to C software product? Make sure that you cover these basic steps prior to launch (courtesy of Digital River).
On the heels of reclassifying broadband providers under last year’s net neutrality regulations changes, the FTC recently proposed sweeping changes to broadband privacy requirements. “The plan would require broadband providers to obtain consumer consent, disclose data collection, protect personal information and report breaches. Broadband providers currently collect consumer data without consent and some use that data…
Your company’s responsibility as a steward of consumer data is greater than ever. Advances in technology have made it extremely easy to access and collect sensitive consumer data from disparate first, second, and third party sources, analyze that data, and then use that data to build sophisticated consumer profiles which could impact how you engage with…
Back in June 2009 Wired Magazine had a great article about how the American auto company needs to retool it’s thinking. Rather than owning the entire vertical, Wired suggests that effective auto companies own the production lines and the distribution channels. Accessories and add-ons would be serviced by third parties, who would design based upon…
Smart software execs know better than to put all of their eggs into one basket.
There is an old that roughly says “if you’re moving in the wrong direction, at least you’re moving” – or something to that effect. The message being that it is better to be moving, than just standing still. You can always adapt and overcome, transition, and change direction …. just keep the momentum going.
It seems that everyone is trying to building an online community these days. With advances in technology of the past few years, the process of supporting an online community is easier than ever. But the greatest challenge still lies in building and maintaining the online community.