Location Based Advertising Hits Home

Last February Vibes launched Mobile Wallet, a clever solution which leverages the location power of Apple Wallet / Google Pay to remind consumers of a brand based upon the consumer’s location.

Consumers are given the option to save a mobile ad to their mobile device.  When the customer find themselves in proximity of the advertiser’s brick n’ mortar retail location, they are “reminded” of the ad … using the same technology airlines use to surface your boarding pass to your phone’s home screen as you enter the airport.

The coupon like nature of the Mobile Wallet Ad also provides for advanced post campaign analytics.  With Apple exiting the advertising business, Vibes should have little concern about this becoming a built in advertising functionality for the iPhone.

Source:  AdExchanger

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