A feature launched on Facebook last November is starting to get the attention of small businesses.  Facebook now allows businesses to gain important insights into the people who frequent the area around them.  These summarized insights are updated daily, and provide several “look back” window options.

This tool has broad implications beyond simply advertising on Facebook.  Marketers and commercial realtors can use this data to better determine where to open retail locations.  Pop-up stores and mobile retailers (think: food trucks) can use this data to determine the optimal time and place to “set up shop”.  Combined with other partners (think: Uber, ClearChannel, Lamar) this data could help identify demand for future services, or target out of home advertising , in a manner which respects the privacy of the consumer.

Source: AdAge