The Basic Software Launch Checklist
Getting ready to launch your next B to C software product? Make sure that you cover these basic steps prior to launch (courtesy of Digital River).
Getting ready to launch your next B to C software product? Make sure that you cover these basic steps prior to launch (courtesy of Digital River).
Some time ago my team and I came in to accelerate a software company that had been started by a group of developers. The Board of Directors of the company, who had brought us in to straighten things out and get their software to market, were quite upset with the company’s development team. “We’ve invested…
SAP announced Exchange Media, adding another DSP / DMP to an already crowded ad-tech ecosystem. Advertisers are increasingly demanding transparency in their advertising, from where and how ad dollars are spent to the true impact and ROI of those advertising dollars. Adtech providers can either give advertisers what they want or watch as advertisers bring those solutions “in house”….
Your company’s responsibility as a steward of consumer data is greater than ever. Advances in technology have made it extremely easy to access and collect sensitive consumer data from disparate first, second, and third party sources, analyze that data, and then use that data to build sophisticated consumer profiles which could impact how you engage with…
There is an old saying that goes “work expands to fill the time allotted”, … or something like that. I really was never very good at sayings. But it means that if you have an hour to do something, it’ll take you an hour. (it’s true … have you ever been on a conference call…
Business Hoarding is when you can’t let go of ideas of concepts – even though you know that they aren’t going anywhere. You try to start too many things without doing your due diligence, and your too slow to “cut bait” on those projects which aren’t a right fit – for one reason or another.
I’ve been working on a short litmus test to help entrepreneurs easily figure out whether to keep moving forward with a project, or to cut bait.
TrialPay has launched a new online store, TrialPay E-Commerce.