As part of my series on real estate marketing best practices for real estate agents, I’ve put together a list of my favorite real estate marketing tools and solutions. These tools and solutions will save you time and money, and most importantly you don’t need to be a technical wizard to use them! Website I’m…
Advertisers have (seemingly) always been trying to analyze the effectiveness of their advertising dollars. The old adage “I know that 50% of my advertising is working – I just don’t know which 50%” has never been more true. While technology has provided advertisers with tremendous insights into their ad campaigns and audiences, the more advertisers…
In product development we use the term Minimum Viable Product (or MVP) quite often. Techopedia defines Minimum Viable Product as “a development technique in which a new product or website is developed with sufficient features to satisfy early adopters.” In other words, the Minimum Viable Product is quite literally the minimum product features that can be implemented while still…
Click Fraud, the process whereby “bad actors” claim traffic that is being sent to a website, has been an industry problem for years. It can impact you, even if you’re not doing Pay Per Click advertising. Many advertising teams measure digital advertising performance using a “Last Click” method. The Last Click method gives credit of…
What Is Big Data? Big Data defined: Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. Quite simply, Big Data is the collection of all of the little things we do as humans. For marketers, this means the small actions consumers take…
While the importance of ranking highly in relevant search engine queries hasn’t changed in the past 10 years, the process of Search Engine Optimization (aka SEO) has changed dramatically. One of the foremost authorities on SEO, Moz.com, has published a beginners guide to SEO. This 58 page guide is ideal for business owners who are…
A lot is being made about the recent moves to unwind the FCC privacy rules, which made it difficult for Internet Service Providers (ISPs) to share consumer web and app behavior data without permission. Data collection and sharing comes down to Notice & Choice. Was the consumer aware that you were collecting data, did they…
You can trace the modern day billboard back to the 1790’s, when the advent of lithography made it easy to mass produce signage. In the 1900’s, billboards followed the explosion of the automobile and moved from the sides of buildings to highways. Close to 100 years later in 2012, the digital billboard was born – allowing content…
Your company’s responsibility as a steward of consumer data is greater than ever. Advances in technology have made it extremely easy to access and collect sensitive consumer data from disparate first, second, and third party sources, analyze that data, and then use that data to build sophisticated consumer profiles which could impact how you engage with…
There is quite a bit of debate going on about people based matching versus cookie based matching. I thought that I’d take a minute to set the record straight. Before I start, it’s important to have a basic knowledge of how the Internet and cookies work together. WHAT IS A COOKIE? A cookie is actually…