Successfully marketing software depends equally on what you do, and what you DON’T do. Marketing software is a long journey, and along the way there are many pitfalls. Here are the top 10 most common mistakes made when marketing software: FORGETTING ABOUT REVENUE As with any company, revenue is the fuel that keeps a…
Last week Google announced the release of Chrome, their new (and first) web browser. Which begs the question …. do we need REALLY need another web browser? Between Internet Explorer, Firefox, Safari, Netscape, and countless other web browsers that are available – is there really a place for Chrome? Let’s look at the Chrome’s features…
File sharing sites can be a great place to promote software and gain users, especially those that use the free to paid model. But what exactly is file sharing, who is using it, and how do you market through file sharing channels? What is File Sharing? File sharing is generally referred to as the sending…
Creating A Basic Content Engine A basic content engine optimizes the process of creating and distributing content. Creating content is a good way to educate potential and existing clients, and position yourself as a thought leader. Yet consistently creating content that is relevant and valuable to your target audience can be challenging. Especially if you…
Lately, quite a few friends have approached me asking for advice on how to launch their first online store. This isn’t unusual, every now and then I’m brought in to lend my thoughts. And being someone who happens to know a little something about online marketing, and more importantly has a passion for marketing, I’m…
Definition: to sell (as a cartoon) to a syndicate or for publication in many newspapers or periodicals at once; also : to sell the work of (as a writer) in this way <a syndicated columnist> (Webster) With regards to online marketing, we define syndication differently. My definition is : “To distribute online content for republishing by…
How To Increase Your Website Traffic If your primary focus isn’t towards getting more traffic to your website – it should be. Traffic (aka website visitors) is one of the most important factors of any successful online marketing campaign. More important than traffic is targeted traffic. Targeted traffic are users who can reasonably be customers. …