Ideation: Self Authenticating Smart Sprinklers

I recently made the ultimate jump into the 22nd century, and purchased a Rachio home sprinkler controller. This technology not only allows me to control my sprinklers from my phone (because, let’s be honest, who doesn’t have the frequent need to water their lawn remotely) but it also monitors the weather and turns off my…

Adjusting Sales Quotas Mid-Year

This afternoon I received a call from a friend looking for some advice on building out a sales compensation plan. Her challenge was especially difficult because a lame-duck manager (who had secretly been planning his exit) had reduced his teams’ 2019 sales quotas by 30% – absorbing the difference under his own quota. Naturally, since…

Blockchain in the Adtech Ecosystem

Advertisers have (seemingly) always been trying to analyze the effectiveness of their advertising dollars.  The old adage “I know that 50% of my advertising is working – I just don’t know which 50%” has never been more true.  While technology has provided advertisers with tremendous insights into their ad campaigns and audiences, the more advertisers…

Social Media and Elections – A Reflection

It’s been a little more than 6 months since news broke that (allegedly) Russian backed online hacktivists targeted US voters across several social networks, including Facebook, Twitter, and Google’s YouTube.  [You can read the comprehensive timeline here, which traces these types of activities back to a Ukrainian election in 2014.]  By current accounts, the total…

Net Neutrality – Why Should You Care?

What is Net Neutrality?  In short, it’s the FCCs rules which require companies, in particular Internet Service Providers (ISPs) like Verizon, Cox, etc. , to treat all content equally.  These rules (note that they are rules, not laws) prohibit ISPs from blocking or discriminating against lawful Internet content. In a world where ISPs are playing…