In product development we use the term Minimum Viable Product (or MVP) quite often. Techopedia defines Minimum Viable Product as “a development technique in which a new product or website is developed with sufficient features to satisfy early adopters.” In other words, the Minimum Viable Product is quite literally the minimum product features that can be implemented while still…
Click Fraud, the process whereby “bad actors” claim traffic that is being sent to a website, has been an industry problem for years. It can impact you, even if you’re not doing Pay Per Click advertising. Many advertising teams measure digital advertising performance using a “Last Click” method. The Last Click method gives credit of…
What Is Big Data? Big Data defined: Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. Quite simply, Big Data is the collection of all of the little things we do as humans. For marketers, this means the small actions consumers take…
While the importance of ranking highly in relevant search engine queries hasn’t changed in the past 10 years, the process of Search Engine Optimization (aka SEO) has changed dramatically. One of the foremost authorities on SEO, Moz.com, has published a beginners guide to SEO. This 58 page guide is ideal for business owners who are…
Growing up in Southern California, my family has experienced its fair share of floods and fires. My grandfather and great-grandfather first build their beach-side summer home in the 1920’s. During WWII this home burned down, and when my grandfather moved back in the 70’s to rebuild a retirement home, he did so with the intent…
Faced with jail overcrowding at a near epidemic proportion, earlier this year New Jersey recently overhauled how it determines bail eligibility for persons awaiting trial. Now, using an algorithm that weighs the risk of a person to “skip bail”, New Jersey has reformed their system bail system – removing cash from the equation. A person…
I recently learned from a friend who works at Google that a key performance metric for managers at Google is the progress of their reports. I know first hand how this management style can bring value to a company. Having worked at both “lean startups” as well as established Fortune 100 companies, I can tell you that…
A lot is being made about the recent moves to unwind the FCC privacy rules, which made it difficult for Internet Service Providers (ISPs) to share consumer web and app behavior data without permission. Data collection and sharing comes down to Notice & Choice. Was the consumer aware that you were collecting data, did they…
I’ve had the pleasure of being in management roles ever since a young age. Thinking back, my first role in managing people was in the Boy Scouts. We were a small irreverent troop in a rural beach town in Southern California. When the time came to select a senior troop leader, I found my peers…
You can trace the modern day billboard back to the 1790’s, when the advent of lithography made it easy to mass produce signage. In the 1900’s, billboards followed the explosion of the automobile and moved from the sides of buildings to highways. Close to 100 years later in 2012, the digital billboard was born – allowing content…