Your company’s responsibility as a steward of consumer data is greater than ever. Advances in technology have made it extremely easy to access and collect sensitive consumer data from disparate first, second, and third party sources, analyze that data, and then use that data to build sophisticated consumer profiles which could impact how you engage with…
There is quite a bit of debate going on about people based matching versus cookie based matching. I thought that I’d take a minute to set the record straight. Before I start, it’s important to have a basic knowledge of how the Internet and cookies work together. WHAT IS A COOKIE? A cookie is actually…
Some of my friends have some pretty cool jobs. Stuntwoman. Actor. Rocket Scientist. Entrepreneur. And there’s Dan. Dan is in charge of advance work for key members of the Democratic party visiting Los Angeles and Las Vegas. He travels with these Democratic VIPs, coordinating all of the important aspects of their trips such as where they…
TV – it’s a whole new world. With new ways that live and prerecorded video are being distributed, so too does the list of new terms that define this medium. Here’s a list of the most common terms being used in Television today. Addressable Advertising: TV audiences which can be segmented, usually at the…
It was a cold night at JFK and the terminal was eerily (yet understandably) quiet. Just a few weeks prior two planes had flown into the World Trade Center, and most people were avoiding air travel. The mood was somber, to say the least. I was “listed non-rev” on the last flight back to LA…
CES is over, and in this article Wired Magazine has crowned Alexa “the winner”. There are now over 7,000 Alexa-enabled devices, from cars to speakers to appliances and TVs. By offering an open platform for the development of Alexa-enabled devices, Amazon is getting tremendous market penetration and exponentially increasing the amount of consumer insights data…
Every time you use charge your mobile device from a public charging station, an Uber driver, or even a friend’s computer you’re putting your phone at risk of being hacked. Juice Jacking – the process of hacking a phone during charging – is a very real threat that effects almost any phone, tablet, etc. Because the power…
The recent passing of Carrie Fisher reminds us of how unhealthy, … dare I say dangerous, it can be to fly. While airlines are not mandated to keep track, the Seattle Times estimates that nearly 300 people a year die mid-flight. Thankfully, given the number of people who fly every year, the odds are still…
SAP announced Exchange Media, adding another DSP / DMP to an already crowded ad-tech ecosystem. Advertisers are increasingly demanding transparency in their advertising, from where and how ad dollars are spent to the true impact and ROI of those advertising dollars. Adtech providers can either give advertisers what they want or watch as advertisers bring those solutions “in house”….
Google I/O recently wrapped up, and here’s a great recap of “what’s new at Google”. Some of my personal favorites include: Google Home: Google’s competitor to Amazon’s Echo. Consumers will find value in the ability to add voice commands to their home “Internet of Things”,Google will find value if Google Home leads directly to increased…