Becoming Part Of The Discussion

Social network marketing is all about becoming part of the conversation.  The goal is to  communicate with others and share information.   To have real conversations, about real issues, and deliver value back to the online community.

Opportunities for conversations like these are everywhere.  Below is an online “conversation” that I recently had.  My friend Steve posted a comment about the pending California tax hikes on FaceBook.  I responded to this, with an anecdote from my experience managing a small department of the California state government.

Here is where the conversation becomes interesting.  Nat, who I’ve never met before, made a contribution, and directed me to his own page for more information on the topic.  Not only has he brought additional value to the conversation, he’s (whether by design or otherwise) directed me outside of the conversation.  This technique can be used as an effective lead generation tool, as long as it continues to provide value to the conversation and respects the online community.
FaceBook Conversation