I recently saw this post from Internet Icon Justine Ezarik, which exemplifies the power of online influence.  Justine reaches out to millions of fans through various online channels. Justine is a true online influencer.  When she speaks, people listen.  Which is why posts like this can be so damaging to a company’s online brand.

Actively participating in the online conversation surrounding your corporate brand is more important than ever.  This allows you to control the bad (and re-enforce the positive) discussions about your company.  There are numerous online tools which make this process manageable,  automating the ongoing tasks that can make online brand management arduous.