As most of you know, for the past month or so I’ve been actively discussing FTC ruling 255.  FTC ruling 255 requires people, including bloggers, to disclose when they receive consideration for promoting products and services.

It is interesting to see that others are picking up on the risks and liabilities related to this ruling.  I received an email from the Zappos team today, reminding me (and the other bloggers) that we need to disclose that we have received consideration (in the form of a free book).

FTC ruling is clearly going to have long term implications on blogging.