Making Web Pages That Convert
Ever wonder why some web page sales pitches go on and on and on? A seemingly endless page with countless “buy now” buttons.
The answer is simple: because they work.
But just creating a long web page isn’t the magic bullet for sales conversions.
This case study about SEOMOZ shows the basic elements to creating and testing a web page that converts.
http://www.conversion-rate-experts.com/seomoz-case-study/
The case study notes that you need to create a web page long enough to tell the story. Imagine that you’re speaking directly to the reader. How would you convey your message? What value propositions would you deliver? How do you create curiosity? How would you make them convert?