It wasn’t too long ago when all a developer had to do is create an iPhone Application, and they had an instant hit.

But according to Wired Magazine, now there are over 100,000 apps in  Apple’s App Store.  With that competition, you really only have three options:

1. Create an app better than the other 99,999 apps out there.  And then go out and promote it better than the other 99,999 apps.
2. Create an app for app developers, such as an ad network for iPhone apps.
3. Create an app for another network, such as Android phones.

When there is a lot of competition, there represents opportunity as well. Because that competition, at a certain point, becomes a market itself.