The Upsell Email

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Here’s a great example of an upsell email.  With my Carbonite subscription about to expire, I have received the following email.

Carbonite Email

Let’s break this email down:

  • The subject line: “My Carbonite Trial has Expired”.  Notice the initial capitalization, and the compelling call to action.
  • Personalization: Well, they haven’t personalized this.  It should read something like “Dear Scott”.
  • Fear, Uncertainty, Doubt:  “Your backup will be deleted from our servers”, “Don’t let this happen to you”, “In only 10 days, your backup files will be completely deleted”.
  • Several clear call to actions: “Subscribe now”, “Become a paid Carbonite subscriber today”. “Become a Carbonite subscriber”
  • Testimonials.  In this case, they are from people who didn’t take advantage of Carbonite.

These are just a few of the best practices that you can incorporate into your email marketing to increase upsell conversions.