Encourage White Listing On Confirmation Pages

Getting people to sign up for your email newsletter is only half the battle.  Actually getting your emails into their inboxes is the other half.

There are plenty of best practices for ensuring email delivery.  One of the easiest is simply asking the email recipient to add your email address to their contacts list.  Most email clients will “white list” emails coming from email addresses included in the recipient’s contact list.

Here’s a good example of how to ask the recipient to include your email in their contact list: