Social Cobra On The Loose?

TV – it’s a whole new world.  With new ways that live and prerecorded video are being distributed, so too does the list of new terms that define this medium.  Here’s a list of the most common terms being used in Television today.   Addressable Advertising: TV audiences which can be segmented, usually at the…

Those that consistently generate buzz – that generate enormous traffic and position themselves centrally in relevant topics – use countless marketing strategies and tools.

One of them is the controversial post.

Advertisers have (seemingly) always been trying to analyze the effectiveness of their advertising dollars.  The old adage “I know that 50% of my advertising is working – I just don’t know which 50%” has never been more true.  While technology has provided advertisers with tremendous insights into their ad campaigns and audiences, the more advertisers…

Here’s a great (and humorous) guide on how to get rich on the Internet. http://www.fastcompany.com/1706973/how-to-make-money-on-the-web

Acquiring a customer is expensive. Whether you’re paying with cash, or sweat equity, each customer has a cost. And value. Here are some strategies you can employ to maximize the revenue per customer.

Southwest Airlines uses some creative communications to re-enforce the value they deliver to their customers. Like this “thank you” message that came via a confirmation email, with a call to action to tell them about your trip in their online Travel Guide. And then there is this banner, which appears onscreen after a purchase.  It…