Social Cobra On The Loose?
I really appreciate how this “event” has turned into a social media marketing campaign.
http://www.cnn.com/2011/TECH/web/03/29/bronx.cobra.twitter/index.html?hpt=C2
I really appreciate how this “event” has turned into a social media marketing campaign.
http://www.cnn.com/2011/TECH/web/03/29/bronx.cobra.twitter/index.html?hpt=C2
Recently I was invited to read and review an advanced copy of “Delivering Happiness”, a new book by Tony Hsieh, the founder and CEO of Zappos.com. Zappos put the offer out to bloggers and influencers as part of an intelligent online marketing campaign for the book. As a part of the “early reader” program, I’ve…
Lately, quite a few friends have approached me asking for advice on how to launch their first online store. This isn’t unusual, every now and then I’m brought in to lend my thoughts. And being someone who happens to know a little something about online marketing, and more importantly has a passion for marketing, I’m…
TV – it’s a whole new world. With new ways that live and prerecorded video are being distributed, so too does the list of new terms that define this medium. Here’s a list of the most common terms being used in Television today. Addressable Advertising: TV audiences which can be segmented, usually at the…
monetizing twitter, building social networks, partner marketing, programming, Twitter, Wired magazine
In product development we use the term Minimum Viable Product (or MVP) quite often. Techopedia defines Minimum Viable Product as “a development technique in which a new product or website is developed with sufficient features to satisfy early adopters.” In other words, the Minimum Viable Product is quite literally the minimum product features that can be implemented while still…
Definition: to sell (as a cartoon) to a syndicate or for publication in many newspapers or periodicals at once; also : to sell the work of (as a writer) in this way <a syndicated columnist> (Webster) With regards to online marketing, we define syndication differently. My definition is : “To distribute online content for republishing by…