Social Cobra On The Loose?

Clive Thompson from Wired Magazine wrote this interesting article on the nature of start ups today.   He notes that many new start ups are “playing it safe”; they are shying away from competitive spaces, and not taking big risks. I’ve noticed since the Dot Boom that many start ups have become much more conscious about…

You can trace the modern day billboard back to the 1790’s, when the advent of lithography made it easy to mass produce signage.  In the 1900’s, billboards followed the explosion of the automobile and moved from the sides of buildings to highways.  Close to 100 years later in 2012, the digital billboard was born – allowing content…

Southwest Airlines uses some creative communications to re-enforce the value they deliver to their customers. Like this “thank you” message that came via a confirmation email, with a call to action to tell them about your trip in their online Travel Guide. And then there is this banner, which appears onscreen after a purchase.  It…

TV – it’s a whole new world.  With new ways that live and prerecorded video are being distributed, so too does the list of new terms that define this medium.  Here’s a list of the most common terms being used in Television today.   Addressable Advertising: TV audiences which can be segmented, usually at the…

The Times UK News and The Sunday Times UK have begun charging for a majority of their online content.

With so many other revenue models that have yet to be explored completely, it seems foolish to pull the trigger requiring all members to pay to view content.

We’ll have to wait to see if the Times UK News and The Sunday Times UK gamble pays off (and rest assured the entire newspaper industry is watching cautiously).