How To Make Money On The Web

Recently I was invited to read and review an advanced copy of “Delivering Happiness”, a new book by Tony Hsieh, the founder and CEO of Zappos.com.  Zappos put the offer out to bloggers and influencers as part of an intelligent online marketing campaign for the book. As a part of the “early reader” program, I’ve…

Facebook provides highly targeted advertising opportunities, allowing the advertisers to deliver ads specific to a web visitor”s demographics. This goes beyond geographic information, and includes the web visitor’s likes, dislikes, and interests.

I was recently shown a guerilla marketing campaign on Facebook, and thought that it was worthy of further discussion.

A complete list of the best practices for a software download page.

You can trace the modern day billboard back to the 1790’s, when the advent of lithography made it easy to mass produce signage.  In the 1900’s, billboards followed the explosion of the automobile and moved from the sides of buildings to highways.  Close to 100 years later in 2012, the digital billboard was born – allowing content…

Did you receive a “less than desirable” gift this holiday season?  Well, if you have fast fingers you can trade it in for a $100 Zappos gift certificate.  You’ll need to be one of the first 500 callers between 11 AM – 11 PM (Eastern time) to qualify to the “Happy Returns” promotion. If you’re one of…

MailChimp (I can only assume) increases customer acquisition and retention by offering a free account – no credit card required – and allowing you to store up to 500 subscribers and send out up to 3,000 emails per month … FOR FREE.