How To Make Money On The Web

MailChimp (I can only assume) increases customer acquisition and retention by offering a free account – no credit card required – and allowing you to store up to 500 subscribers and send out up to 3,000 emails per month … FOR FREE.

TV – it’s a whole new world.  With new ways that live and prerecorded video are being distributed, so too does the list of new terms that define this medium.  Here’s a list of the most common terms being used in Television today.   Addressable Advertising: TV audiences which can be segmented, usually at the…

A complete list of the best practices for a software download page.

Facebook provides highly targeted advertising opportunities, allowing the advertisers to deliver ads specific to a web visitor”s demographics. This goes beyond geographic information, and includes the web visitor’s likes, dislikes, and interests.

I was recently shown a guerilla marketing campaign on Facebook, and thought that it was worthy of further discussion.

In the world of high power politics, marketing is king.  And the foundation of that marketing is the CRM file.  Who donated, how much, and when?  This just the tip of the data iceberg that sophisticated campaigns collect. This data is used to power all aspects of the campaigns, from direct mail to digital campaigns to…