Maximizing Revenue Per Customer
Acquiring a customer is expensive. Whether you’re paying with cash, or sweat equity, each customer has a cost. And value. Here are some strategies you can employ to maximize the revenue per customer.
Dynamic Install Pages
Dynamic web pages are powerful tools that can increase your online conversions. A dynamic page is a web page that changes based upon certain pre-established “rules”. I typically advocate using them for landing and install pages, among other situations. You can grab all sorts of intel from the visitor’s machine (browser type, geographic location, operating…
Monetizing Something Free
monetizing twitter, building social networks, partner marketing, programming, Twitter, Wired magazine
Coinstar Attracting Customers Through “Give Marketing”
Give Marketing, online marketing for non profits, online marketing for charities
The Brilliance Of The Secret Link
secret link marketing campaigns, online marketing, establishing value in marketing, delivering online special offers
The Power Of The Controversial Facebook Post
Those that consistently generate buzz – that generate enormous traffic and position themselves centrally in relevant topics – use countless marketing strategies and tools.
One of them is the controversial post.
Dissecting A Guerrilla Online Marketing Campaign
Facebook provides highly targeted advertising opportunities, allowing the advertisers to deliver ads specific to a web visitor”s demographics. This goes beyond geographic information, and includes the web visitor’s likes, dislikes, and interests.
I was recently shown a guerilla marketing campaign on Facebook, and thought that it was worthy of further discussion.
Blog Search Engines : Getting Visibility For Your Blog
There are many ways to drive traffic to your blog. One is to list your blog, and the RSS feed of your blog, with Blog Search Engines. Blog Search Engines are just like traditional search engines, except the specialize in blog content. Here is a list of tips to follow when submitting to Blog Search Engines, and where you should submit your blog.
Promoting Subscriber Count Positively Affects Opt-In Rates
According to a recent study by Aweber, simply adding a subscriber count to your website can increase your opt-in rates significantly (in some cases by 32.4%) . This increase in subscriptions is contributed to social proof. Social proof, also known as informational social influence, is the psychological phenomenon that happens when a decision is influenced…
Local.Com’s “Fine Print” Gotcha
Local.com’s Local Connect program offers the ability to inject local search, and new content, into your website. Through the flyer that they passed out at a local conference, and their website, they promote this as a free service – but this program is far from free for most sites.