Even with all of the social networking marketing tools and strategies that are available to you, it isn’t easy to generate buzz.  Ironically, the increased adoption of social marketing tools such as Twitter, Facebook, MySpace, etc. have arguably created more noise, and made it more difficult for you to stand out from the crowd.

There is certainly no “silver bullet” when it comes to buzz creation.  Those that consistently generate buzz – that generate enormous traffic and position themselves centrally in relevant topics – use countless marketing strategies and tools.

One of them is the controversial post.

Here’s an example of one:

As you can see, the post is controverisal.  It is polarizing.  It is a challenge.  And, intelligently design to deflect criticism towards the original author  with the disclaimer that reads : “So says this old …” .

It also effectively teases the reader into digging deeper.  Even if you don’t agree with the original statement, if you’re anything like me your at least a little bit curious about the post.  What does the original author really say?  I want to know more – even moreso that someone who might agree with the statement.

Creating buzz through controversial content is a great way to keep your brand top of mind.  But it must be handled carefully.  Otherwise, you could end up alienating the audience you’re looking to engage.