I recently saw this post from Internet Icon Justine Ezarik, which exemplifies the power of online influence. Justine reaches out to millions of fans through various online channels. Justine is a true online influencer. When she speaks, people listen. Which is why posts like this can be so damaging to a company’s online brand. Actively…
In his latest video presentation listed on Ted.com, St. John talks about how once success is achieved, you must continually embrace the steps that initially brought you to success.
Over the past year several new companies have emerged offering Alternative Payment Engines. Alternative Payment Engines offer a creative way to increase sales, recapture lost sales, and in the case of subscription products increase customer retention.
In Wired’s November issue, Paul Boutin contends that blogging is dead, a victim of micro-communication (micro-messaging / micro-blogging) technologies like Twitter. He cites the general transition from personal to corporate blog content, competition from large publishing entities, and the recent actions from the likes of Jason Calacanis, who recently shut down the blog network that…
A few days ago EyeSpot, the unique video sharing site that allowed users to create video mash-ups using content from other members, closed their doors. The EyeSpot team posted this on the homepage of their website: “We deeply regret to inform you that Eyespot has ceased all operations. We have spent three years providing over…
Pay Per Click advertising, where you as the advertiser pay only when a user clicks on your online advertisement, can be an effective way to quickly drive traffic to your website. But managed incorrectly, Pay Per Click marketing can be VERY expensive. Here are a few tricks to improve the results of your Pay Per…
Facebook has recently added a special touch to their advertising …. Fan Endorsements. As you can see by this ad, Facebook advertising can be tied to the noted likes / dislikes of your Facebook Friends. In this case, the launch of a Dancing with the Stars online banner ad included a search for my friends…
Successfully marketing software depends equally on what you do, and what you DON’T do. Marketing software is a long journey, and along the way there are many pitfalls. Here are the top 10 most common mistakes made when marketing software: FORGETTING ABOUT REVENUE As with any company, revenue is the fuel that keeps a…
Last week Google announced the release of Chrome, their new (and first) web browser. Which begs the question …. do we need REALLY need another web browser? Between Internet Explorer, Firefox, Safari, Netscape, and countless other web browsers that are available – is there really a place for Chrome? Let’s look at the Chrome’s features…
File sharing sites can be a great place to promote software and gain users, especially those that use the free to paid model. But what exactly is file sharing, who is using it, and how do you market through file sharing channels? What is File Sharing? File sharing is generally referred to as the sending…