The Basic Software Launch Checklist
Getting ready to launch your next B to C software product? Make sure that you cover these basic steps prior to launch (courtesy of Digital River).
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SAP announced Exchange Media, adding another DSP / DMP to an already crowded ad-tech ecosystem. Advertisers are increasingly demanding transparency in their advertising, from where and how ad dollars are spent to the true impact and ROI of those advertising dollars. Adtech providers can either give advertisers what they want or watch as advertisers bring those solutions “in house”….
Social Media and Elections – A Reflection
It’s been a little more than 6 months since news broke that (allegedly) Russian backed online hacktivists targeted US voters across several social networks, including Facebook, Twitter, and Google’s YouTube. [You can read the comprehensive timeline here, which traces these types of activities back to a Ukrainian election in 2014.] By current accounts, the total…
Expanding the API Models
Back in June 2009 Wired Magazine had a great article about how the American auto company needs to retool it’s thinking. Rather than owning the entire vertical, Wired suggests that effective auto companies own the production lines and the distribution channels. Accessories and add-ons would be serviced by third parties, who would design based upon…
The Free Online Store Service
TrialPay has launched a new online store, TrialPay E-Commerce.
FCC Proposes Sweeping Privacy Changes
On the heels of reclassifying broadband providers under last year’s net neutrality regulations changes, the FTC recently proposed sweeping changes to broadband privacy requirements. “The plan would require broadband providers to obtain consumer consent, disclose data collection, protect personal information and report breaches. Broadband providers currently collect consumer data without consent and some use that data…
Making Web Pages That Convert
How do you make web pages that convert? Read the informative case study ?