Social Cobra On The Loose?

Apple announced that it is discontinuing its iAd Network (though as of this published date, the main website for iAd was still up and running).  iAd *was* a native ad network within apps running on Apple devices, allowing advertisers to reach new consumers, and publishers to earn valuable ad dollars. Along with this, the iAd…

Social network marketing is all about becoming part of the conversation. The goal is to communicate with others and share information. To have real conversations, about real issues, and deliver value back to the online community. And there are right, and wrong ways to communicate with that community.

Facebook provides highly targeted advertising opportunities, allowing the advertisers to deliver ads specific to a web visitor”s demographics. This goes beyond geographic information, and includes the web visitor’s likes, dislikes, and interests.

I was recently shown a guerilla marketing campaign on Facebook, and thought that it was worthy of further discussion.

In the world of high power politics, marketing is king.  And the foundation of that marketing is the CRM file.  Who donated, how much, and when?  This just the tip of the data iceberg that sophisticated campaigns collect. This data is used to power all aspects of the campaigns, from direct mail to digital campaigns to…

Best practices for creating emails that increase sales conversions.