Social Cobra On The Loose?

Advertisers have (seemingly) always been trying to analyze the effectiveness of their advertising dollars.  The old adage “I know that 50% of my advertising is working – I just don’t know which 50%” has never been more true.  While technology has provided advertisers with tremendous insights into their ad campaigns and audiences, the more advertisers…

Paul Graham recently put together a list of 10 rules for startups, which quickly grew to 13 rules.  I highly believe in rule #2 – Launch Fast, rule #3 – Let Your Ideas Evolve, #6 – Offer Surprisingly Good Customer Service, and #10 – Avoid Distractions. Here’s a complete list : http://paulgraham.com/13sentences.html

Clive Thompson from Wired Magazine wrote this interesting article on the nature of start ups today.   He notes that many new start ups are “playing it safe”; they are shying away from competitive spaces, and not taking big risks. I’ve noticed since the Dot Boom that many start ups have become much more conscious about…