Whether you’re talking about online or offline purchases, receipts are a great way to continue the conversation with your customers, and encourage repeat orders and up-sales. If you’re anything like me, you’ll casually look at a receipt several times after a purchase, and even keep them for years. Unfortunately, they are one of the most…
Smart executives keep learning, always expanding their knowledge and understanding of business best practices. But just applying these best practices to your business without considering the implications on your business model can have dramatic negative effects. Let’s say, for example, that you read Good To Great – which advocates heated debates when developing business strategy. …
Yes, you read correctly. The US Government is podcasting. Specifically, the IRS has recently launched a YouTube video site and an iTunes podcast site “to better serve taxpayers and help them take full advantage of 2009 tax provisions in the American Recovery and Reinvestment Act”. The videos focus on credits and deductions related to home…
Startups face many challenges. Here are some tips to help you avoid the common pitfalls of starting a company. Serve Your Customers Customers are the lifeblood of any business. Serve your customers, and the rest will fall into line easily. Time Is Your Enemy Your cash is running out. Your competition is getting stronger. Your…
As marketers, we need to align our campaigns with the behaviors of our target market. Think incremental tweeks that deliver the desired results, not full blown changes in behavior. Make it easy for the target audience to engage in your campaign!
Zappos’ 10 Core Values are crucial to launching and sustaining any company.
The recent explosion of web enabled mobile devices has increased the importance of comprehensive RSS Feeds for all of your products available for online purchase. Web enabled mobile devices now allow shoppers to check product pricing from anywhere, including inside brick and mortar locations. Mobile devices such as the IPhone, MyTouch, and other android enabled…
I have long been a proponent of the Free To Paid model of software subscription sales. For those unfamiliar with this model, you offer a free product coupled with value added upgrades available for a reasonable fee (usually charged either monthly or yearly). The Free To Paid models offers the best of both worlds when…
Who exactly is “tweeting” ? It turns out that 75% of all tweets come from 5% of twitter users. And 32% of these users are bots – systems which use Twitter’s API to send automated tweets based upon certain activities.
Search engine optimization – the fuzzy art of ranking your website at the top of search engine queries – is the one of the most important elements of online marketing. I’ve often said that there are three levels of SEO practitioners; those that are novices, those that know enough to be dangerous, and experts. SEOMOZ…