Dissecting A Guerrilla Online Marketing Campaign

Facebook provides highly targeted advertising opportunities, allowing the advertisers to deliver ads specific to a web visitor”s demographics. This goes beyond geographic information, and includes the web visitor’s likes, dislikes, and interests.

I was recently shown a guerilla marketing campaign on Facebook, and thought that it was worthy of further discussion.

Online Influence

I recently saw this post from Internet Icon Justine Ezarik, which exemplifies the power of online influence.  Justine reaches out to millions of fans through various online channels. Justine is a true online influencer.  When she speaks, people listen.  Which is why posts like this can be so damaging to a company’s online brand. Actively…

Cool Links

MonkeyJar (http://www.monkeyjar.com) Affiliate shopping network Drop.io (http://www.drop.io) Large file sharing website Easy Extract (http://www.easyextract.me/) Pull all of the links from a single webpage Dropbox (http://www.dropbox.com) Easy way to share files among computers OpenOffice (http://www.openoffice.org) Free Microsoft Office Alternative Paint.net (http://www.paint.net) Free Adobe Photoshop Alternative Pidgin (http://www.pidgin.im/) Universal Instant Message Client SeaMonkey (http://www.seamonkey-project.org/) All-in-one Internet Application…

Revealing Detailed Error Messages With GoDaddy Hosting

As a part of our effort to help the developer community with common “gotchas”, we like to openly share quick fixes to problems we’ve encountered. For security reasons, detailed error messages are disabled by default on Windows GoDaddy Hosting.  Instead of a detailed error message, you would receive only an Error 500 message.  Unfortunately, the…

Best Software For Windows

CNet just announced the best software programs for Windows operating systems … some good picks here ! Antivirus software: Avira Antivir Diagnostic software: CCleaner Encryption software: TrueCrypt FTP software: FileZilla Internet security suite: ESET Smart Security Media management: Picasa 3 Office suite: OpenOffice PDF reader: Foxit Reader Screen capture: SnagIt 9 Spyware removers: Malwarebytes Anti-Malware…

Blog Search Engines : Getting Visibility For Your Blog

There are many ways to drive traffic to your blog. One is to list your blog, and the RSS feed of your blog, with Blog Search Engines. Blog Search Engines are just like traditional search engines, except the specialize in blog content. Here is a list of tips to follow when submitting to Blog Search Engines, and where you should submit your blog.

Promoting Subscriber Count Positively Affects Opt-In Rates

According to a recent study by Aweber, simply adding a subscriber count to your website can increase your opt-in rates significantly (in some cases by 32.4%) . This increase in subscriptions is contributed to social proof.  Social proof, also known as informational social influence, is the psychological phenomenon that happens when a decision is influenced…