Local.com’s Local Connect program offers the ability to inject local search, and new content, into your website. Through the flyer that they passed out at a local conference, and their website, they promote this as a free service – but this program is far from free for most sites.
Paul Graham recently put together a list of 10 rules for startups, which quickly grew to 13 rules. I highly believe in rule #2 – Launch Fast, rule #3 – Let Your Ideas Evolve, #6 – Offer Surprisingly Good Customer Service, and #10 – Avoid Distractions. Here’s a complete list : http://paulgraham.com/13sentences.html
Social network marketing is all about becoming part of the conversation. The goal is to communicate with others and share information. To have real conversations, about real issues, and deliver value back to the online community. And there are right, and wrong ways to communicate with that community.
Google has created a special tag which instructs the browser not to follow a link, to combat “link spamming”. This new protocol obviously effects your online marketing strategy with regards to link building, and you should adjust your strategy accordingly.
Our friends at HubSpot have developed this great overview of the power and value of blogging for business. http://www.hubspot.com/archive/blog-webinar It is a must read! Some feedback for your consideration: HubSpot notes that including links to your website in the comment section of other blogs is usually futile, as many blogs tag links within comments with…
Over the past year several new companies have emerged offering Alternative Payment Engines. Alternative Payment Engines offer a creative way to increase sales, recapture lost sales, and in the case of subscription products increase customer retention.
In Wired’s November issue, Paul Boutin contends that blogging is dead, a victim of micro-communication (micro-messaging / micro-blogging) technologies like Twitter. He cites the general transition from personal to corporate blog content, competition from large publishing entities, and the recent actions from the likes of Jason Calacanis, who recently shut down the blog network that…
A few days ago EyeSpot, the unique video sharing site that allowed users to create video mash-ups using content from other members, closed their doors. The EyeSpot team posted this on the homepage of their website: “We deeply regret to inform you that Eyespot has ceased all operations. We have spent three years providing over…
Pay Per Click advertising, where you as the advertiser pay only when a user clicks on your online advertisement, can be an effective way to quickly drive traffic to your website. But managed incorrectly, Pay Per Click marketing can be VERY expensive. Here are a few tricks to improve the results of your Pay Per…
Facebook has recently added a special touch to their advertising …. Fan Endorsements. As you can see by this ad, Facebook advertising can be tied to the noted likes / dislikes of your Facebook Friends. In this case, the launch of a Dancing with the Stars online banner ad included a search for my friends…