Decisive Book Review – How to Make Better Choices in Life and Work Should I or shouldn’t I ? It’s a difficult question that we face every day. Chip and Dan Heath have written a guide to helping you better make difficult decisions, in all aspects of life. It seems like every time I turn around,…
I recently had the pleasure of having dinner with the new defensive coach of our football team. He mentioned that he was just coming off a year long “sabbatical”, as he transitioned from his previous city to ours. I was really curious – what exactly does someone do when they take a year off? Travel?…
Entrepreneurs are tested as their start up grows up “the hockey stick”, from initial concept to full execution. They must be able to pivot, changing from sole contributor to team leader. And through that metamorphosis, their reliance on data increases. Data, like revenue, is oxygen for businesses. From pipeline bottlenecks, to revenue forecasting, to funding valuations,…
Small businesses are often strapped for resources, especially time and money. Fortunately, technology has come to the rescue. Every year new solutions come to market – here’s a list of great tools for small businesses for 2016. Source: Entrepreneur.com
In the world of high power politics, marketing is king. And the foundation of that marketing is the CRM file. Who donated, how much, and when? This just the tip of the data iceberg that sophisticated campaigns collect. This data is used to power all aspects of the campaigns, from direct mail to digital campaigns to…
On the heels of reclassifying broadband providers under last year’s net neutrality regulations changes, the FTC recently proposed sweeping changes to broadband privacy requirements. “The plan would require broadband providers to obtain consumer consent, disclose data collection, protect personal information and report breaches. Broadband providers currently collect consumer data without consent and some use that data…
Following in the footsteps of The Sun, The San Francisco Chronicle, and The Financial Times, Newsweek has decided to remove its paywall. It will still offer digital subscriptions, giving paid subscribers access to premium digital content and early access to monthly issues before non-subscribers. This move is not entirely surprising. With topical news content freely available…
A feature launched on Facebook last November is starting to get the attention of small businesses. Facebook now allows businesses to gain important insights into the people who frequent the area around them. These summarized insights are updated daily, and provide several “look back” window options. This tool has broad implications beyond simply advertising on Facebook. Marketers…
Last February Vibes launched Mobile Wallet, a clever solution which leverages the location power of Apple Wallet / Google Pay to remind consumers of a brand based upon the consumer’s location. Consumers are given the option to save a mobile ad to their mobile device. When the customer find themselves in proximity of the advertiser’s…
In March 2013, the Harvard Business Review published this article on the ‘next generation” of Advertising Analytics. It discusses the challenges “Advertising Analytics 1.0”, which relies heavily on last click attribution (which gives credit to the sale to the last action that the consumer took, and discredits / undervalues higher funnel channels that lead to…