TV – it’s a whole new world. With new ways that live and prerecorded video are being distributed, so too does the list of new terms that define this medium. Here’s a list of the most common terms being used in Television today. Addressable Advertising: TV audiences which can be segmented, usually at the…
CES is over, and in this article Wired Magazine has crowned Alexa “the winner”. There are now over 7,000 Alexa-enabled devices, from cars to speakers to appliances and TVs. By offering an open platform for the development of Alexa-enabled devices, Amazon is getting tremendous market penetration and exponentially increasing the amount of consumer insights data…
In the world of high power politics, marketing is king. And the foundation of that marketing is the CRM file. Who donated, how much, and when? This just the tip of the data iceberg that sophisticated campaigns collect. This data is used to power all aspects of the campaigns, from direct mail to digital campaigns to…
Apple announced that it is discontinuing its iAd Network (though as of this published date, the main website for iAd was still up and running). iAd *was* a native ad network within apps running on Apple devices, allowing advertisers to reach new consumers, and publishers to earn valuable ad dollars. Along with this, the iAd…
Did you receive a “less than desirable” gift this holiday season? Well, if you have fast fingers you can trade it in for a $100 Zappos gift certificate. You’ll need to be one of the first 500 callers between 11 AM – 11 PM (Eastern time) to qualify to the “Happy Returns” promotion. If you’re one of…
I really appreciate how this “event” has turned into a social media marketing campaign. http://www.cnn.com/2011/TECH/web/03/29/bronx.cobra.twitter/index.html?hpt=C2
Here’s a great (and humorous) guide on how to get rich on the Internet. http://www.fastcompany.com/1706973/how-to-make-money-on-the-web
It seems that everyone is trying to building an online community these days. With advances in technology of the past few years, the process of supporting an online community is easier than ever. But the greatest challenge still lies in building and maintaining the online community.
Google recently added a customized homepage feature – very similar to Bing’s daily photo. This has led many to question whether Google is following or leading in relation to Bing.
The Times UK News and The Sunday Times UK have begun charging for a majority of their online content.
With so many other revenue models that have yet to be explored completely, it seems foolish to pull the trigger requiring all members to pay to view content.
We’ll have to wait to see if the Times UK News and The Sunday Times UK gamble pays off (and rest assured the entire newspaper industry is watching cautiously).