Marketing

Technology has made it much to rally the troops behind a cause.  Here’s a great example of how FreeConference.com is getting its users behind their cause – Saving Free Conference. Step one – FreeConference.com tells you why you need to be concerned about saving free conference calls. Now fill out your information, and submit ……

Getting people to sign up for your email newsletter is only half the battle. Actually getting your emails into their inboxes is the other half. Here’s a good “best practice” for getting recipients of your emails to white list your email address.

A complete list of the best practices for a software download page.

Best practices for creating emails that increase sales conversions.

Recently I was invited to read and review an advanced copy of “Delivering Happiness”, a new book by Tony Hsieh, the founder and CEO of Zappos.com.  Zappos put the offer out to bloggers and influencers as part of an intelligent online marketing campaign for the book. As a part of the “early reader” program, I’ve…

MailChimp (I can only assume) increases customer acquisition and retention by offering a free account – no credit card required – and allowing you to store up to 500 subscribers and send out up to 3,000 emails per month … FOR FREE.

Clive Thompson from Wired Magazine wrote this interesting article on the nature of start ups today.   He notes that many new start ups are “playing it safe”; they are shying away from competitive spaces, and not taking big risks. I’ve noticed since the Dot Boom that many start ups have become much more conscious about…

Southwest Airlines uses some creative communications to re-enforce the value they deliver to their customers. Like this “thank you” message that came via a confirmation email, with a call to action to tell them about your trip in their online Travel Guide. And then there is this banner, which appears onscreen after a purchase.  It…