I recently made the ultimate jump into the 22nd century, and purchased a Rachio home sprinkler controller. This technology not only allows me to control my sprinklers from my phone (because, let’s be honest, who doesn’t have the frequent need to water their lawn remotely) but it also monitors the weather and turns off my…
What is Net Neutrality? In short, it’s the FCCs rules which require companies, in particular Internet Service Providers (ISPs) like Verizon, Cox, etc. , to treat all content equally. These rules (note that they are rules, not laws) prohibit ISPs from blocking or discriminating against lawful Internet content. In a world where ISPs are playing…
Following in the footsteps of The Sun, The San Francisco Chronicle, and The Financial Times, Newsweek has decided to remove its paywall. It will still offer digital subscriptions, giving paid subscribers access to premium digital content and early access to monthly issues before non-subscribers. This move is not entirely surprising. With topical news content freely available…
A feature launched on Facebook last November is starting to get the attention of small businesses. Facebook now allows businesses to gain important insights into the people who frequent the area around them. These summarized insights are updated daily, and provide several “look back” window options. This tool has broad implications beyond simply advertising on Facebook. Marketers…
Last February Vibes launched Mobile Wallet, a clever solution which leverages the location power of Apple Wallet / Google Pay to remind consumers of a brand based upon the consumer’s location. Consumers are given the option to save a mobile ad to their mobile device. When the customer find themselves in proximity of the advertiser’s…
In March 2013, the Harvard Business Review published this article on the ‘next generation” of Advertising Analytics. It discusses the challenges “Advertising Analytics 1.0”, which relies heavily on last click attribution (which gives credit to the sale to the last action that the consumer took, and discredits / undervalues higher funnel channels that lead to…
Revisiting 2015 and The Year Ahead Those paying attention in 2015 saw a continuation of the acquisitions and consolidations of major ad tech players, though at a much more tempered pace. The long term impact of this activity is that advertisers now have fewer choices which offer arguably more complete end-to-end marketing solution encompassing the…
Well, the FTC has (finally) issued its guidelines on Native Advertising. The FTC defines Native Advertising as “content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.” The popularity of Native Advertising has exploded amongst publishers, in response to plummeting click through rates with traditional advertising…
The advertising industry is in fast pursuit of what many marketers feel is the holy grail of measuring advertising effectiveness; the ability to develop models, target users, and then measure the effectiveness (at a 1:1 level) – across all media channels. The technological advances the advertising industry is making towards making this a reality is impressive,…
As most of you know, for the past month or so I’ve been actively discussing FTC ruling 255. FTC ruling 255 requires people, including bloggers, to disclose when they receive consideration for promoting products and services. It is interesting to see that others are picking up on the risks and liabilities related to this ruling. …