Apple announced that it is discontinuing its iAd Network (though as of this published date, the main website for iAd was still up and running). iAd *was* a native ad network within apps running on Apple devices, allowing advertisers to reach new consumers, and publishers to earn valuable ad dollars. Along with this, the iAd…
Revisiting 2015 and The Year Ahead Those paying attention in 2015 saw a continuation of the acquisitions and consolidations of major ad tech players, though at a much more tempered pace. The long term impact of this activity is that advertisers now have fewer choices which offer arguably more complete end-to-end marketing solution encompassing the…
Well, the FTC has (finally) issued its guidelines on Native Advertising. The FTC defines Native Advertising as “content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.” The popularity of Native Advertising has exploded amongst publishers, in response to plummeting click through rates with traditional advertising…
The advertising industry is in fast pursuit of what many marketers feel is the holy grail of measuring advertising effectiveness; the ability to develop models, target users, and then measure the effectiveness (at a 1:1 level) – across all media channels. The technological advances the advertising industry is making towards making this a reality is impressive,…
Did you receive a “less than desirable” gift this holiday season? Well, if you have fast fingers you can trade it in for a $100 Zappos gift certificate. You’ll need to be one of the first 500 callers between 11 AM – 11 PM (Eastern time) to qualify to the “Happy Returns” promotion. If you’re one of…
I really appreciate how this “event” has turned into a social media marketing campaign. http://www.cnn.com/2011/TECH/web/03/29/bronx.cobra.twitter/index.html?hpt=C2
Here’s a great (and humorous) guide on how to get rich on the Internet. http://www.fastcompany.com/1706973/how-to-make-money-on-the-web
There is an old saying that goes “work expands to fill the time allotted”, … or something like that. I really was never very good at sayings. But it means that if you have an hour to do something, it’ll take you an hour. (it’s true … have you ever been on a conference call…
It seems that everyone is trying to building an online community these days. With advances in technology of the past few years, the process of supporting an online community is easier than ever. But the greatest challenge still lies in building and maintaining the online community.
There is an old that roughly says “if you’re moving in the wrong direction, at least you’re moving” – or something to that effect. The message being that it is better to be moving, than just standing still. You can always adapt and overcome, transition, and change direction …. just keep the momentum going.