Social Cobra On The Loose?
I really appreciate how this “event” has turned into a social media marketing campaign.
http://www.cnn.com/2011/TECH/web/03/29/bronx.cobra.twitter/index.html?hpt=C2
I really appreciate how this “event” has turned into a social media marketing campaign.
http://www.cnn.com/2011/TECH/web/03/29/bronx.cobra.twitter/index.html?hpt=C2
Our friends at HubSpot have developed this great overview of the power and value of blogging for business. http://www.hubspot.com/archive/blog-webinar It is a must read! Some feedback for your consideration: HubSpot notes that including links to your website in the comment section of other blogs is usually futile, as many blogs tag links within comments with…
Recently I was invited to read and review an advanced copy of “Delivering Happiness”, a new book by Tony Hsieh, the founder and CEO of Zappos.com. Zappos put the offer out to bloggers and influencers as part of an intelligent online marketing campaign for the book. As a part of the “early reader” program, I’ve…
Facebook provides highly targeted advertising opportunities, allowing the advertisers to deliver ads specific to a web visitor”s demographics. This goes beyond geographic information, and includes the web visitor’s likes, dislikes, and interests.
I was recently shown a guerilla marketing campaign on Facebook, and thought that it was worthy of further discussion.
Acquiring a customer is expensive. Whether you’re paying with cash, or sweat equity, each customer has a cost. And value. Here are some strategies you can employ to maximize the revenue per customer.
Online search is a $100 Billion (yes, with a B) industry. Every percentage point is $1 Billion (again, with a B). If Microsoft moves from their current search dominance of %15 to %20 is an extra $5 Billion to the top line.
Best practices for creating emails that increase sales conversions.