Social Cobra On The Loose?
I really appreciate how this “event” has turned into a social media marketing campaign.
http://www.cnn.com/2011/TECH/web/03/29/bronx.cobra.twitter/index.html?hpt=C2
I really appreciate how this “event” has turned into a social media marketing campaign.
http://www.cnn.com/2011/TECH/web/03/29/bronx.cobra.twitter/index.html?hpt=C2
A lot is being made about the recent moves to unwind the FCC privacy rules, which made it difficult for Internet Service Providers (ISPs) to share consumer web and app behavior data without permission. Data collection and sharing comes down to Notice & Choice. Was the consumer aware that you were collecting data, did they…
Clive Thompson from Wired Magazine wrote this interesting article on the nature of start ups today. He notes that many new start ups are “playing it safe”; they are shying away from competitive spaces, and not taking big risks. I’ve noticed since the Dot Boom that many start ups have become much more conscious about…
Local.com’s Local Connect program offers the ability to inject local search, and new content, into your website. Through the flyer that they passed out at a local conference, and their website, they promote this as a free service – but this program is far from free for most sites.
Southwest Airlines uses some creative communications to re-enforce the value they deliver to their customers. Like this “thank you” message that came via a confirmation email, with a call to action to tell them about your trip in their online Travel Guide. And then there is this banner, which appears onscreen after a purchase. It…
Acquiring a customer is expensive. Whether you’re paying with cash, or sweat equity, each customer has a cost. And value. Here are some strategies you can employ to maximize the revenue per customer.
There are many ways to drive traffic to your blog. One is to list your blog, and the RSS feed of your blog, with Blog Search Engines. Blog Search Engines are just like traditional search engines, except the specialize in blog content. Here is a list of tips to follow when submitting to Blog Search Engines, and where you should submit your blog.