Email Best Practice: Add to Address Book Via VCard
Offer your members an easy way to add your email to their contacts list – using a VCard.
Lowering Barriers To Entry
MailChimp (I can only assume) increases customer acquisition and retention by offering a free account – no credit card required – and allowing you to store up to 500 subscribers and send out up to 3,000 emails per month … FOR FREE.
Fitting The Gurus’ Advice To Your Company
Smart executives keep learning, always expanding their knowledge and understanding of business best practices. But just applying these best practices to your business without considering the implications on your business model can have dramatic negative effects. Let’s say, for example, that you read Good To Great – which advocates heated debates when developing business strategy. …
The Changing Nature Of Startups
Clive Thompson from Wired Magazine wrote this interesting article on the nature of start ups today. He notes that many new start ups are “playing it safe”; they are shying away from competitive spaces, and not taking big risks. I’ve noticed since the Dot Boom that many start ups have become much more conscious about…
Uncle Sam Is Podcasting
Yes, you read correctly. The US Government is podcasting. Specifically, the IRS has recently launched a YouTube video site and an iTunes podcast site “to better serve taxpayers and help them take full advantage of 2009 tax provisions in the American Recovery and Reinvestment Act”. The videos focus on credits and deductions related to home…
By Popular Demand – Twitter Adds Retweets
Twitter’s open architecture has allowed Twitter users to have a voice in how Twitter has evolved. One example of this is the “language” Twitter users have created to enhance the functionality of Twitter. When tweeting, it is polite to quote sources of information. Up until recently, users wanting to repost a tweet (known as ReTweeting)…
They’ve Got (Too Many) Apps For That …
It wasn’t too long ago when all a developer had to do is create an iPhone Application, and they had an instant hit. But according to Wired Magazine, now there are over 100,000 apps in Apple’s App Store. With that competition, you really only have three options: Create an app better than the other 99,999…
Showing The Luv
Southwest Airlines uses some creative communications to re-enforce the value they deliver to their customers. Like this “thank you” message that came via a confirmation email, with a call to action to tell them about your trip in their online Travel Guide. And then there is this banner, which appears onscreen after a purchase. It…
The Basic Software Launch Checklist
Getting ready to launch your next B to C software product? Make sure that you cover these basic steps prior to launch (courtesy of Digital River). http://www.developer-resource.com/launch-checklist.htm
Maximizing Revenue Per Customer
Acquiring a customer is expensive. Whether you’re paying with cash, or sweat equity, each customer has a cost. And value. Here are some strategies you can employ to maximize the revenue per customer.