The Free Online Store Service
TrialPay has launched a new online store, TrialPay E-Commerce.
The Upsell Email
Best practices for creating emails that increase sales conversions.
Making Web Pages That Convert
How do you make web pages that convert? Read the informative case study ?
Corporations Respond to FTC Ruling
As most of you know, for the past month or so I’ve been actively discussing FTC ruling 255. FTC ruling 255 requires people, including bloggers, to disclose when they receive consideration for promoting products and services. It is interesting to see that others are picking up on the risks and liabilities related to this ruling. …
All It Takes Is A Sincere “Thank You”
Outstanding customer service isn’t hard. Under promise. Over deliver. Always leave your customer happy.
Getting Upset When A Duck Quacks
Some time ago my team and I came in to accelerate a software company that had been started by a group of developers. The Board of Directors of the company, who had brought us in to straighten things out and get their software to market, were quite upset with the company’s development team. “We’ve invested…
Delivering Happiness (and books, two at a time)
Recently I was invited to read and review an advanced copy of “Delivering Happiness”, a new book by Tony Hsieh, the founder and CEO of Zappos.com. Zappos put the offer out to bloggers and influencers as part of an intelligent online marketing campaign for the book. As a part of the “early reader” program, I’ve…
Just 1% Of $100 Billion Is Fine
Online search is a $100 Billion (yes, with a B) industry. Every percentage point is $1 Billion (again, with a B). If Microsoft moves from their current search dominance of %15 to %20 is an extra $5 Billion to the top line.
Expanding the API Models
Back in June 2009 Wired Magazine had a great article about how the American auto company needs to retool it’s thinking. Rather than owning the entire vertical, Wired suggests that effective auto companies own the production lines and the distribution channels. Accessories and add-ons would be serviced by third parties, who would design based upon…
Marketing On Your Receipts
Whether you’re talking about online or offline purchases, receipts are a great way to continue the conversation with your customers, and encourage repeat orders and up-sales. If you’re anything like me, you’ll casually look at a receipt several times after a purchase, and even keep them for years. Unfortunately, they are one of the most…