How To Increase Your Website Traffic
If your primary focus isn’t towards getting more traffic to your website – it should be. Traffic (aka website visitors) is one of the most important factors of any successful online marketing campaign. More important than traffic is targeted traffic. Targeted traffic are users who can reasonably be customers. Without targeted traffic, your online marketing efforts will fail. Remember, there is no such thing as too much traffic.
There are simple things that you can do to increase your website traffic.
1. Forum Marketing
Whether you are selling a product or a service, you are providing a solution to a problem. And where there is a problem, there are people who are looking for a resolution to that problem – online. They do this by posting their question in online forums. Forum marketing is a great way to find potential customers, and drive traffic to your site. By simply answering questions related to the solution you are providing, you can expose your product or service, and your website, to a targeted set of customers.
2. Email Marketing
Email marketing, through newsletters , etc. , is a great way to drive traffic to your website.
3. Search Engine Optimized Press Releases
Writing search engine optimized press releases about the various things going on in your company is a great way to increase online awareness of what you have to offer.
4. Online Articles
Similar to search engine optimized press releases, online articles can serve to drive substantial traffic to your website. Writing “how to’s” and “top ten” lists are great ways to communicate a lot of information effectively.
5. Corporate Blogs
More and more, corporate blogs are being utilized to gain positive online exposure, and established company figure heads as thought leaders.
None of these techniques work if you don’t optimize your content for search engines first. EVERYTHING you post, publish, and distribute should be optimized for search engines.
Partnerships – whether they be traditional corporate partnerships or commission-only affiliates – are a great way to increase traffic to your website.
8. Online Advertising
Managed properly, online advertising is a good way to drive consistent traffic to your website. The trick is to properly manage and measure every campaign, ensuring that effective campaigns are ramped up, and failing campaigns are shut down.
Syndicating your content is an effective way to exponentially increase your online exposure. You should syndicate everything that you post, publish, and distribute – so that it is put in front of the largest possible audience.
As with most anything, there is a right and a wrong way to do each of these traffic driving activities. In future weeks, we’ll review some of the major pitfalls to avoid.